Marketing

MARKETING STRATEGY

 K9KI will initially import three (3) to six (6) Working Dogs to Ethiopia and train and certify Local National Handlers. The Working Dog Teams will provide Demonstrations to potential clients, provide some pro-bono services to get exposure and also let the potential client see the teams’ effectiveness and capabilities.


We will also provide some free evaluations of dog teams to the government to establish a relationship and build confidence in our ability and demonstrate our commitment to ensuring that Ethiopia has a successful Working Dog Program, even if the Working Dogs are not from K9KI.
We will rely on word of mouth as well; this has always proven to be one of the most effective ways to grow a Working Dog Company.